Advertising Experience
Millions in cumulative advertising spend overseen during previous professional roles.
Amazon PPC Management · UK & Europe
Grow sales. Cut wasted spend. Protect profitability.
Commercially focused Amazon advertising for brands and distributors. We combine Sponsored Products, Sponsored Brands and practical marketplace operations to grow demand, improve efficiency and make smarter investment decisions.
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Experience behind the approach
Hands-on PPC experience at meaningful scale.
Our founder has managed millions of pounds in cumulative Amazon advertising spend in previous multi-brand marketplace roles, across UK and European markets.
Core Campaign Expertise
Search-led advertising, structure, bidding, search-term analysis and commercial optimisation.
Multiple Marketplaces
Experience coordinating advertising with pricing, catalogue and inventory across territories.
Historical professional experience only; not results generated for Consultancy Worx clients. Figures require evidence and publication approval.
Our approach
We manage outcomes, not just ad budgets.
A strong advertising programme balances sales growth, efficient spend and product-level contribution. Campaign metrics need context from conversion, stock, pricing and the wider Amazon P&L.
Find growth
Reach customers through relevant demand and improve market coverage.
Reduce waste
Make targeting, bids and budgets work harder without starving promising campaigns.
Protect margin
Evaluate spend through product economics rather than treating revenue as profit.
What we manage
Every campaign should earn its place in the plan.
Nine interconnected capabilities, from campaign structure and retail readiness to profitability and measurement.
Sponsored Products
Build and optimise keyword, product and automatic targeting campaigns with disciplined search-term and bid management.
Sponsored Brands
Use creative, video and branded placements where customer intent and account economics support the investment.
Campaign strategy
Organise accounts by market, brand, product intent and commercial goal so budgets and outcomes remain visible.
Search-term optimisation
Expand on converting searches, refine negatives and reduce spending on weak traffic.
Placement and budget management
Adjust bids, placements and pacing using campaign results, retail readiness and stock.
ROAS, ACOS & TACOS
Connect attributed sales to spend efficiency, total account performance and contribution.
Scaling profitable demand
Increase investment where incremental demand, margin, cash flow and inventory make scaling sensible.
Listing & inventory alignment
Coordinate PPC with PDP quality, conversion, Buy Box status, seasonality and replenishment.
Display, DSP, AMC & Attribution
Evaluate display opportunities, programmatic media, measurement and external-traffic attribution where available and appropriate.
Scale intelligently
If £1 brings back £3.30, why stop at £1?
When additional advertising can bring profitable incremental demand, budgets should not be an arbitrary ceiling. We use 3.3× ROAS as a planning reference, not a universal rule.
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At 3.3× ROAS, ACOS is approximately 30.3%. That does not mean £2.30 of profit: fees, product cost, fulfilment and other expenses still apply. Nor does the next pound necessarily return the same amount. We monitor incremental performance, inventory and cash flow before increasing spend.
Commercial discipline
A good ROAS can still produce weak profit.
On £100 attributed revenue, a campaign spending £20 on ads has a 5× ROAS; one spending £40 has a 2.5× ROAS. With £35 product costs and £30 in marketplace fees, the contribution before other overheads is £15 versus −£5. That is why we connect advertising decisions to margins.
5× ROAS
£100 revenue − £35 product cost − £30 fees − £20 advertising = £15 contribution.
2.5× ROAS
£100 revenue − £35 product cost − £30 fees − £40 advertising = −£5 contribution.
Illustrative model
Not a client case study. Overheads, taxes, non-ad costs and incremental effects are omitted.
Beyond core sponsored ads
The right advertising mix for the right opportunity.
Display
Audience and remarketing opportunities assessed for incremental return, not assumed to be profitable.
Amazon DSP
Programmatic formats for suitable advertisers where access and commercial scale justify them.
Amazon Marketing Cloud
Advanced, privacy-safe measurement for eligible advertisers where insights improve decisions.
Amazon Attribution
Measure external traffic from search, social, creators and email where eligible.
How we work
Audit. Structure. Optimise. Learn.
01 Audit
Understand campaigns, economics, inventory and conversion.
02 Structure
Match targeting and budgets to clear priorities.
03 Optimise
Improve bids, search terms, placement and pacing.
04 Learn
Review incremental results and scale what works.
PPC questions answered
Questions worth asking your advertising partner.
What types of Amazon advertising do you manage?
Our core work covers Sponsored Products and Sponsored Brands. We assess display, DSP and other formats when they are a sound fit for account scale and objectives.
Do you work to a fixed monthly advertising budget?
We agree commercial guardrails and cash-flow constraints, then recommend scaling where incremental results and contribution justify more investment.
Is 3.3× ROAS the right target for every product?
No. 3.3× is a planning reference; break-even and target ROAS depend on fees, product cost, margin and strategic acquisition objectives.
How do you measure PPC profitability?
We review ROAS, ACOS, TACOS, product economics, stock and incremental demand. Ad-attributed sales are not the same as profit.
Can you improve an existing campaign structure?
Yes. We audit the account and prioritise changes before rebuilding what already works.
Do you use Sponsored Display, Amazon DSP or AMC?
Where eligible, we assess display and DSP, and Amazon Marketing Cloud measurement where appropriate. Access and suitability vary by advertiser.
How does Amazon Attribution help with external traffic?
Amazon Attribution can help eligible advertisers measure the effect of off-Amazon marketing such as social, search or email on Amazon activity.
Do you manage multiple European marketplaces?
We have UK and EU marketplace experience. Territory scope, localisation and reporting are agreed for each engagement.
How do we start working together?
Complete the short eight-step pre-qualification application or book a free consultation. We assess fit before agreeing a scope.
Connected account operations
Advertising is only one part of Amazon growth.
Effective advertising depends on the wider business. Explore Full Amazon Account Management for coordinated catalogue, inventory, retail readiness and profitability management.
Partner application
Your Amazon advertising should work harder for your business.
Tell us about your advertising goals and commercial challenges. We'll review your application to see whether we're the right partner.
PARTNER APPLICATION
Ready to grow your Amazon advertising?
Complete our pre-qualification application so we can understand your advertising requirements and assess whether we are a good fit.