Our Amazon Product Page Optimisation Service can help!
We’ll update your entire PDP (product display page) including your existing title, bullet points, and description to make them more engaging and persuasive. Plus, we’ll add high-quality images that show off your product in its best light.
With our Amazon product optimisation service, you can rest assured that your product page is optimised for maximum impact. We will help you stand out from the competition and attract more clicks and ultimately conversions.
Listing optimisation is the most ROI efficient and overlooked piece of your Amazon strategy. Poor organic ranking, high ACoS, and low conversions are all indicative of a failing unoptimised listing.
By performing a comprehensive check-up of your listing, we can identify your listing's weaknesses and create content designed to rank & convert, including fully optimised copy and backend search terms, professional product photos, and enhanced A+ content.
When our Consultancy Worx Success specialists are done, you’ll notice the difference almost immediately.
A new and improved listing can make everything from your product placement increase, your ad spend decrease, & your sales improve.
THE DIFFERENT STAGES OF AMAZON PRODUCT OPTIMISATION
Copywriting is all about understanding what makes your audience tick and blending that insight into highly persuasive, search-optimised language.
Our copywriting subtly incorporates highly-relevant keywords to get your product indexed by the Amazon algorithm while also pulling all the right levers that convince shoppers to buy.
We use our custom-built in-house tools, as well as some paid third-party tools to help us identify the most appropriate keywords and keyword density for your title, bullet points, descriptions, and A+ content.
This ensures that not only is your copy primed for Amazon search results but also readable persuasive and relatable for humans.
Product photography is the key to maximizing your Amazon sales rank.
Scroll-stopping images will get you the click every time! Pair that with persuasive copy and you have a recipe to improve your Amazon sales revenue.
We understand that humans process visuals up to 60,000x faster than text so we take great care with every shot.
Choosing which angle will best showcase what makes YOUR product unique.
We care about how the product appears to potential buyers and ensure the delivered imagery meets or exceeds your expectations.
Our Amazon product photographers specialise in creating clean, stunning product imagery that stops scrollers in their tracks and visually showcases what makes your product stand out from the crowd. We invest heavily in our equipment, lighting, stands, props, software and stage set-ups so we can deliver imagery that we know converts.
THE PROCESS IN A NUTSHELL
INITIAL ONLINE MEETING
We want to ensure that our success team is knowledgeable about your product and goals, so we'll start by having you fill out a brief questionnaire.
Then, we'll have a call to make sure that our vision for the project aligns with yours and that we have hit the design brief.
A DEEP DIVE INTO DATA, KEYWORDS AND COMPETITORS
When you work with our team, we’ll take the time to 'get to know your product(s)', identify then analyse your direct competitors so that no stone is left unturned.
This process of deep research ensures a high-converting piece of content for Amazon Product SEO purposes, branding objectives and persuasive copy for potential new customers to consume.
AMAZON KEYWORD RESEARCH
Our listing optimisation team will use every tool at its disposal to make sure your product page is as optimised for the Amazon search engines as possible.
We will identify the most relevant keywords and phrases and index them so that customers can find you easily on Amazon's search engine.
After setting your product page up for organic traffic, we then begin by sending relevant paid Amazon advertising traffic using the best keywords both short and longtail, increasing the click-through rates and the chances of conversion. The fewer clicks for a sale, the more relevant the keyword, and the more relevant the keyword the cheaper the click becomes.
HIGH-CONVERTING SEARCH-READY AMAZON COPY
We want your product pages to be the first stop for anyone searching for a product that you sell. That's why our team will optimize your content using relevant keywords and phrases so that you rank for search and your copy is persuasive for NEW customers searching on Amazon.
Our listing optimisation experts have a deep understanding of how Amazon's algorithm works, which means they'll know exactly which words and where to write if a potential new customer searches for a product like yours.
We optimise your;
Amazon Titles - Using your primary research keywords
Bullet Points - Usually 5, combining primary and secondary keywords into benefit-driven, concise paragraphs
Amazon Description - Using a combination of primary, secondary and longtail keywords to help with on-page Amazon product SEO
Brand Story - A place to engage with customers so they learn to know, like and trust you as a brand
A+ Content - Image rich descriptions and text help to convert customers, we leverage all the blocks available to us to deliver a high-converting description
AMAZON PRODUCT PHOTOGRAPHY & PRODUCT DISPLAY PAGE DESIGN
Your listing will be given a makeover by our professional photography and design team. We'll replace all of the old photos on your product pages, adding high-quality images that are sure to catch shoppers' attention!
A typical image makeover looks like this:
APPROVAL & UPLOAD
Consultancy Worx is committed to continually improving our services. This includes getting feedback from you, our customer!
Before we upload any new content, you have the opportunity in your partner feedback call to review all proposed content and make changes before it goes out the door.
When we receive your final approval we can upload all the new assets and A+ content for your product display pages and then await Amazon's final 'go live approval'.
So if you're ready to take your business to the next level, click the green Calendly link at the bottom of this page today and schedule a zoom meeting.
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