If you're using Amazon PPC to drive sales on the platform, it's important to understand its limitations. While it can be an effective tool for generating clicks and boosting visibility, it may not always be the best strategy for increasing sales over the long term. In this article, we outline 20 reasons why relying too heavily on Amazon PPC may actually be hurting your sales. From the high cost of PPC to its impact on customer trust, we cover the key factors that you need to consider when using this strategy. By understanding the limitations of Amazon PPC and using it strategically in conjunction with other tactics, you can maximize your ROI and drive sustainable sales on the platform. Share your thoughts on Amazon PPC in the comments below and let us know how it's worked for you!
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